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Claudio Perez-Korinko
Founder of latBrand with 30 years of experience in creative strategic cultural marketing, advertising and branding.
Throughout his professional career, Claudio has developed and executed integrated brand awareness, brand persuasion and brand response ad campaigns for Time Warner Cable, T-Mobile, CenturyLink, Sprint, BB&T and Omega Healthcare among some other brands in the retail, financial, lifestyle and non-profit organizations.
Claudio is also the founder of IM Latino Insights which he led for 10 years. He holds a BA in Communications and Spanish and a Master of Science in Management from Baker University.
Claudio is a native of Santiago, Chile, bilingual in Spanish and English and bicultural.
When Claudio is not with clients, he can be found writing on branding concepts or on the road cycling away by the Californian sea!