how we think, see and do

Cultural Labeling 

The Latina shopper seeking beauty products is on the rise in the U.S. marketplace, and yet, the beauty industry is still labeling their products in English. Really! 

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E-Mail Content Marketing 

In the age of cultural-messaging, there is no room for error when it comes for brands to recognize and acknowledge cultural human segments based on who they are to engage in their own terms. But, are brands culturally engaging with their customers?

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Content Marketing

For Social Media Marketing (SMM) to succeed, the content of its message, text and aesthetics, must engage the target audience in the conversation. For this to happen, nothing can be “gut feeling” from the creative standpoint. And yet, it happens! So, how do you avoid this atrocious mistake?

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