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Selected case studies showcasing our strategic creativity in the multicultural and general  consumer market.

Web Banners

Web and mobile campaign

In this campaign, Fons conceptualized a resonance affective message strategy to connect the product with Latino and Latina consumers' experience sending money to their love ones.

Worked done for Acento Agency. Client: Wells Fargo. 

  • Execution

    Print, web banners and mobile banners.

  • Target Consumer

    Latino and Latina consumers. 
Free consultation

Social Media Posts and Out of Home

An integrated campaign

In this campaign, Fons juxtaposed cognitive and affective messaging concepts to stimulate preventive measures on COVID vaccination.

Worked done for Flowers agency. Client: Chicago Department of Public Health.

  • Execution

    Social media platforms and billboards.

  • Target

    General consumer segment in Chicago.
Free consultation

Social Media Marketing

Strategy Development

In this project, Claudio listened to Latino and Latina customers interacting with each other in two brand communities created by the brand (client) in Facebook.

Objective: Discover and develop relevant and targeted cultural material to engage the audience. 

Worked done by Claudio. Client: Blue Cross Blue Shield.

  • Execution

    Claudio developed a social media marketing strategy based on key cultural topics discovered in the brand communities. 

  • Target

    Latino and Latina customers.
Free consultation